7/2/2010
Major UAE Brand Joins World’s Leading Luxury Marketing Group

Gulf Craft expands its network within the luxury market.

UAE, 07 February 2010 - Gulf Craft – the region’s largest and internationally renowned fiberglass (FRP) boat manufacturer - has recently joined the world’s leading luxury marketing group, The Luxury Network, as part of its longer term business development strategy.

The role of The Luxury Network is to create unique partnerships by facilitating cooperation and business development between premium companies, through strategic alignment, affinity marketing, co-branding, joint collaborations, B2B and B2C networking events and lifestyle partnerships.

“Our region is showing increasing maturity and discretion in the luxury goods sector, which is poised to rebound significantly given continued improvement in products and services. Alignment with other leading regional and international brands will help us develop a wider network and expand our client base. We see The Luxury Network as an ideal gateway and the next step in Gulf Craft’s development of a comprehensive strategy to form new alliances and partnerships with brands that will complement our products and growth,” said Nasser Alshaali, CEO of Gulf Craft.

Through its established networks in London, Beverly Hills, Moscow, Milan and most recently Dubai, The Luxury Network International boasts a portfolio of the world’s finest brands including industry heavyweights such as; Bentley, Aston Martin, Selfridges, Holland & Holland, Koenigsegg, Tatler, Barclays Wealth, Spyker, Smythsons, Neil Lane and Krug.

“We provide the platform from which to develop, nurture and capitalise on new business partnerships with non-competing brands so that connections can be established for mutual business and client development. Having brands such as Gulf Craft as part of our network is a major coup for both our regional and international operations as it has a proven track record of success with its luxury yachts,” stated Kevin Rose, Founder of The Luxury Network.

The Luxury Network, globally renowned for being the most exclusive and pro-active affinity marketing group in the luxury industry, recently started its Middle East operations by launching The Luxury Network UAE, and has already developed an impressive portfolio of high-profile clients with Gulf Craft as the latest addition.