Jan 9, 2024 11:00:11 AM

Gulf Craft Welcomes DIDI Students for the Conclusive Session of the Fall Semester Project

As part of the exclusive collaboration, students from the Dubai Institute of Design and Innovation (DIDI) recently concluded an exciting semester-long project at Gulf Craft. 

The bespoke initiative, facilitated by DIDI’s Strategic Design Management studio under the guidance of Assistant Professor Elmar Schüller, aimed to cultivate multidisciplinary creative thinkers and designers. This unique partnership not only showcased the seamless transition of theoretical knowledge to practical application but also provided a distinctive opportunity for students to interact with industry experts.




The studio class, composed of talented DIDI students in their second, third, and fourth years, took on an exciting new learning challenge: "Create new Strategic Brand and Design Innovations for Gulf Craft", encouraging them to apply innovative design thinking to real-world, actionable projects.

This partnership goes beyond the classroom, offering students a one-of-a-kind opportunity to engage with industry experts at Gulf Craft The immersive experience allows them to witness the integration of design thinking into the strategic branding process, enriching their understanding of the business dynamics.




As DIDI students wrap up their sessions at Gulf Craft's involvement provides students with invaluable insights into how impact-driven design is a cornerstone of business success. The strategic design management studio at DIDI and Gulf Craft's commitment to fostering innovative minds signal a promising future for the intersection of education and industry.